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An incredible simulation!

Published Tuesday, June 18, 2013 @ 6:22 AM EDT
Jun 18 2013

While getting a dish of Breyers ice cream last night, I noticed something odd... the package didn't say "ice cream."

Instead, in the lower right hand corner was the title "Frozen Dairy Dessert."

I visited the Breyers web site. The front page makes several references to ice cream, but no mention of frozen dairy dessert.

I eventually found what I was seeking, about halfway down the FAQ page:

Frozen Dairy Dessert products are made with many of the same high-quality ingredients that are commonly found in Ice Cream– like fresh milk, cream and sugar– and offer a great taste and even smoother texture. According to the FDA, in order for a product to be labeled ice cream, it needs to meet two key requirements:

· Not less than 10% dairy fat
· A percentage of overrun that results in a finished product weighing more than 4.5 pounds per gallon

Anything that does not meet both of those requirements is not considered ice cream.

5) Why did Breyers make the change to Frozen Dairy Dessert?

Our consumers are at the center of every recipe decision we make. We work hard to understand what people want most and work to give them the best possible product experience. People have told us they have various flavor or texture preferences. For example, some tell us that they want a smoother texture, which is what we’re able to deliver with our Frozen Dairy Dessert products.

Yeah, in addition to milk, cream, and sugar, I'd like five different types of gums and stabilizing agents.

And don't forget the corn syrup. Yum.

(New York Times article, "Ice Cream's Identity Crisis": "You might ask what the difference is between ice cream and a frozen dairy dessert, and I might answer that it is the same as the difference between a slice of American cheese and a slice of Kraft Singles American Pasteurized Prepared Cheese Product.")

And there's this, and also this:

Categories: Hypocrisy, KGB Opinion, WTF?


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