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Hard sell

Published Monday, January 07, 2013 @ 4:39 AM EST
Jan 07 2013

I received an invitation on Linked In from someone involved in one of those multi level marketing rackets. You know the routine: be your own boss, retire a millionaire, our product sells itself. Of course, if the product did indeed sell itself, it wouldn't need distributors and a "down line" and a never ending campaign for new suckers- er, "team members."

The product being sold is not the product, but books and DVDs and seminars which teach you the magic system that will make you wildly successful. And when you find yourself in the hole, credit cards maxed out and the mortgage due, it's not that the product didn't sell. Rather, it's because you didn't work hard enough or master the magic system. Here, we have a book and DVD for that- it's only $49.95.

My grandiose and deluded friend called himself a "Global Success Architect." I stuck the term into Google, and the search engine responded with:

"No results found for 'global success architect'."

Which is exactly what I expected.

Categories: KGB Opinion, Observations

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