Norman Ralph Augustine (b July 27, 1935) is a U.S. aerospace
businessman who served as Under Secretary of the Army from 1975 to
1977. Augustine served as chairman of the Review of United States
Human Space Flight Plans Committee.
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A hungry dog hunts best. A hungrier dog hunts even better.
A revised schedule is to business what a new season is to an
athlete or a new canvas to an artist.
All too many consultants, when asked, 'What is 2 and 2?' respond,
'What do you have in mind?'.
Although most products will soon be too costly to purchase, there
will be a thriving market in the sale of books on how to fix them.
Any task can be completed in only one-third more time than is
Bulls do not win bull fights. People do.
By the time the people asking the questions are ready for the
answers, the people doing the work have lost track of the
Decreased business base increases overhead. So does increased
Fools rush in where incumbents fear to tread.
Hardware works best when it matters the least.
If a sufficient number of management layers are superimposed on top
of each other, it can be assured that disaster is not left to
If stock market experts were so expert, they would be buying stock,
not selling advice.
If today was half as good as tomorrow is supposed to be, it would
probably be twice as good as yesterday was.
If you can afford to advertise, you don't need to.
Most projects start out slowly- and then sort of taper off.
Motivation will almost always beat mere talent.
Ninety percent of the time things will turn out worse than you
expect. The other ten percent of the time you had no right to expect
One cannot legislate problems out of existence. It has been
One should expect that the expected can be prevented, but the
unexpected should have been expected.
People do not win people fights. Lawyers do.
People working in the private sector should try to save money.
There remains the possibility that it may someday be valuable
Rank does not intimidate hardware. Neither does the lack of
Regulations grow at the same rate as weeds.
Simple systems are not feasible because they require infinite
Software is like entropy. It is difficult to grasp, weighs nothing,
and obeys the second law of thermodynamics; i.e. it always
The best way to make a silk purse from a sow's ear is to begin with
a silk sow. The same is true of money.
The early bird gets the worm. The early worm... gets eaten.
The more one produces, the less one gets.
The optimum committee has no members.
The things you think about determine the quality of your mind. Your
soul takes on the color of your thoughts.
The weaker the data available upon which to base one's conclusion,
the greater the precision which should be quoted in order to give the
There are many highly successful businesses in the United States.
There are also many highly paid executives. The policy is not to
intermingle the two.
Two-thirds of the Earth's surface is covered with water. The other
third is covered with auditors from headquarters.
Quotes of the day
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